Finding the Future in Food: Drucker's Immersive Culinary Journey

A Recipe for Success: Cultivating Food Industry Leaders

The Drucker School of Management at Claremont Graduate University is serving up a fresh approach to business education with its innovative "Finding the Future in Food" (FFF) pilot program. From December 2024 to May 2025, this immersive experience will plunge students into the dynamic world of food business innovation, consumer trends, and market development, bridging the gap between academic theory and real-world industry challenges.

Due to overwhelming interest and early engagement, a second cohort is already scheduled from July to December 2025, further expanding opportunities for student and industry collaboration. This unique program also welcomes international participants from Seven & i Holdings Co., Ltd., fostering a rich cross-cultural exchange of insights and best practices in food business strategy.

Drucker's Strategic Vision: Savor the Opportunities

The food industry is undergoing a significant transformation. Shifting consumer demands, sustainability concerns, and advancements in food technology are reshaping the culinary landscape. Drucker's FFF program recognizes this evolution and aims to equip students with the strategic, analytical, and entrepreneurial skills needed to thrive in this exciting environment.

This initiative aligns perfectly with Drucker's commitment to experiential learning, industry collaboration, and interdisciplinary education, leveraging the school's strengths in business strategy, leadership, and global market insights. Following the pilot, the program will be evaluated for potential expansion into a larger initiative.

A Taste of Real-World Experience: Hands-On Learning

FFF offers a unique blend of classroom learning and real-world exploration. Students will embark on culinary expeditions across Los Angeles, the Inland Empire, and Orange County, conducting targeted industry projects to analyze market gaps, consumer behavior, and industry disruptions. They'll gain firsthand knowledge from established brands like In-N-Out and Panda Inn, innovative startups, and influential culinary leaders, such as those at Maciel's in Highland Park.

Program highlights include field visits to vibrant food hubs like Little Tokyo and Downtown LA, structured mentorship from Drucker faculty and industry professionals, and opportunities for Drucker and CGU students to hone their leadership and analytical skills as academic collaborators. The program also integrates with other Drucker courses, reinforcing key concepts in business strategy and innovation.

Beyond Business: A Cultural and Culinary Immersion

FFF goes beyond traditional business education by immersing students in the rich cultural tapestry of the food industry. They'll explore regional food traditions, evolving industry trends, and community-driven entrepreneurship. Guided by Drucker faculty and staff, students will discover key dining, retail, and entertainment experiences, enriching their understanding of both the local and international food landscape.

Leadership with a Flavorful Perspective

Dr. Hideki Yamawaki, Ito Chair of International Business and Professor of Management at the Drucker School, leads the FFF program. With extensive experience in global business strategy, international market expansion, and corporate innovation, Dr. Yamawaki provides students with unparalleled insights into the forces shaping the future of the food industry.

"The Finding the Future in Food pilot program reflects Drucker’s commitment to innovative, experiential learning and responding to emerging industry trends," says Dr. Yamawaki. "Through this initiative, we are providing students with a real-world business education that blends entrepreneurial strategy with cultural and consumer insights, preparing them to lead in a rapidly evolving global food industry."